DocumentationAds Center

Amazon Ads Dashboard

Amazon Ad Center brings Sponsored Products performance into one workspace. You can review KPIs, compare current vs previous periods, analyze placement and campaign-type mix, and inspect campaign rows without leaving the Amazon module.

Amazon Ads Dashboard Overview

Prerequisites

  • Amazon store connected
  • Amazon Ads account authorized and profile sync completed
  • BUSINESS or ENTERPRISE plan
  • Correct store selected in the Amazon sidebar
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Campaign creation and editing are still rolling out in stages. Dashboard and campaign analysis are available now, while mutation actions may remain disabled in your workspace.

What Is Included

The current Amazon Ads module focuses on two operational views:

  • Dashboard: KPI summary, trend chart, campaign type summary, placement summary, and top campaigns
  • Campaigns: Filterable campaign table with state, targeting mode, budget, and current/previous performance metrics

The top navigation already mirrors the broader Ads module structure, so training materials remain aligned as more tabs are enabled.

Dashboard View

The dashboard is built for fast daily review:

  • Metric cards show cost, sales, ACOS, TCOS, impressions, clicks, CTR, CVR, CPC, CPA, orders, and units
  • Previous-period comparison is displayed directly on each metric card
  • Trend chart supports day, week, and month aggregation
  • Campaign Type helps compare SP / SB / SD contribution
  • Placement highlights how Top of search, Product pages, and Rest of search are performing
  • Top Campaigns ranks campaigns by cost, sales, orders, ACOS, or ROAS

Date Range

  • Default range is a recent rolling window
  • Preset and custom date ranges are supported
  • Comparison values are calculated against the immediately preceding period of equal length

Campaigns View

The campaigns page is designed for campaign-level inspection and prioritization.

Amazon Ads Campaign Table

Core Controls

  • Status filter: enabled, paused, archived
  • Targeting filter: auto or manual
  • Search box: search by campaign name or campaign ID
  • Portfolio filter: narrow the table to one portfolio
  • Sort selector and sortable headers: reorder by cost, sales, orders, ACOS, ROAS, impressions, clicks, CTR, budget, or name
  • Pagination: 20 / 50 / 100 rows per page

Table Columns

Each row surfaces the core decision inputs for campaign review:

  • Campaign name and campaign ID
  • State
  • Targeting type
  • Daily budget
  • Cost
  • Sales
  • Orders
  • ACOS
  • ROAS
  • Impressions
  • Clicks
  • CTR

Every major performance column shows:

  • current-period value
  • percentage change
  • previous-period value

This makes it easy to detect campaigns that are spending more, declining in efficiency, or scaling successfully.

Recommended Review Workflow

  1. Start on the dashboard to confirm whether spend and sales moved in the expected direction.
  2. Check placement and campaign-type summaries to identify where performance shifted.
  3. Move to the campaigns tab to filter down to the segment causing the change.
  4. Sort by cost, sales, ACOS, or ROAS to isolate winners and underperformers.

Data Freshness

  • Amazon Ads data is synced into Revenuealot on a scheduled basis
  • Reporting values are typically not real-time and can lag behind Amazon’s live console
  • Daily report-style metrics commonly reflect completed reporting windows rather than intraday live spend

Troubleshooting

No campaigns or empty dashboard
Confirm the Ads account was authorized successfully and that at least one profile is synced for the selected store.

Wrong store or profile context
Switch the store in the Amazon sidebar before reviewing Ads data.

Metrics look delayed
Check the sync cadence and wait for the next scheduled update window.

Next Steps

Product AnalyticsListing Sync & Publish